The Inspiring Journey of Ba and Fanta

Ba and Fanta are the founders of the African Fair Trade Society. They came from the small rural village of Dakateli in the West African country Senegal. Ba and Fanta grew up picking the fruit of the wild savannah tree that produces not only delicious fruit, but a unique vitamin rich fat that is extracted from the seed. This creamy nut oil is called Shea Butter or in French, Beurre de karite. They emigrated from Africa to Canada in August 1987 and are now Canadian citizens with four children all born in Canada.

African Fair Trade Society Videos

African Movements is a documentary about the African Fair Trade Society, produced in early 2006. Interviews with Ba about Africa, the founding of the African Fair Trade Society, and the miracles of shea butter. We have also posted a short promotional video about the African Fair Trade Society.

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African Movements is a documentary produced in 2006 that shares our story, featuring interviews with Ba about Africa, the founding of the African Fair Trade Society, and the natural benefits of shea butter.

Yes, we’ve created documentary and promotional videos that highlight our roots, our founders’ journey, and our commitment to fair trade and African communities.

You can watch our documentary and promotional videos on the African Fair Trade Society website, where we share our story, values, and the tradition behind shea butter.

More about Ba:

Ba came to Canada in August 1987. He explored the opportunities to export gum Arabic, African black soap, cotton oil, cotton fiber, tropical flowers, handy crafts, and palm oil. When Ba was in Africa, he was an agricultural worker. He helped groups to export raw and processed agricultural products to international markets. He has 8 years of experience doing this and one day Ba thought to himself, “Why don’t I import this Fair Trade to Canada and US? This way, I can help to provide jobs and education for my people.”

Ba is one of our founders who came to Canada in 1987 after working in agriculture in Africa, helping export raw and processed agricultural products to international markets.

Ba wanted to bring fair-trade African products to Canada and the U.S. while creating jobs and supporting education for people in his home communities.

More about Fanta:

Fanta has worked with the economic development of African villages and helped develop this important source of income to the poorest villages

Fanta is one of the founders of the African Fair Trade Society and has worked closely with African villages to support economic development and create sustainable income opportunities.

Through the African Fair Trade Society, Fanta has helped develop fair-trade income sources for some of the poorest villages, empowering communities through ethical work and long-term support.

The Goals of Our Founders

The goals of our founders are rooted in fair trade, community empowerment, and cultural preservation. Through the African Fair Trade Society, they aim to create sustainable income, support education, and share authentic African products while improving livelihoods in Senegal Village, an underserved village in Africa.

Create fair-trade income for rural villages
Support education and community growth
Preserve traditional African craftsmanship
Share ethical, natural products globally

Explore our Range of Products 

Check out our thoughtfully crafted range of natural, fair-trade products made with care and tradition. Each item reflects quality, authenticity, and a commitment to supporting African communities.

African Black Soap

Gently cleanse and balance your skin with traditionally made African Black Soap using natural, nourishing ingredients.

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Our African Black Soap helps cleanse pores, reduce excess oil, and support clearer, healthier skin naturally.

Yes, our gentle, detergent-free formula is suitable for daily use on the face and body.

Pure Shea Butter

Deeply moisturize and protect skin and hair with our pure, unrefined, ethically sourced shea butter.

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Yes, our shea butter is unrefined, chemical-free, and traditionally sourced from African communities.

You can use it on skin, hair, lips, and dry areas for natural, long-lasting moisture.

Shea Butter Soap

7 products

Body Cream

12 products

Natural Remedies for Hair and Skin

10 products

Body Lotion

4 products

Discover products that nourish your skin and make a positive impact.Shop ourcollection today and support fair trade, traditional craftsmanship, and community-driven change with every purchase.

We offer a range of natural, fair-trade products, including African Black Soap, pure shea butter, natural soaps, oils, and skincare essentials.

You can explore our full range of ethically sourced skincare and wellness products directly on the African Fair Trade Society website.

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Frequently Asked
Questions

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African Fair Trade Society was founded by Ba and Fanta, who have deep roots in rural Senegal and a strong commitment to fair trade and community development.

The founders were inspired by the need to create sustainable income opportunities for African villages while sharing authentic, traditionally made products with the world.

Ba and Fanta grew up in a small village in Senegal, where they experienced firsthand the challenges faced by rural communities and the importance of economic empowerment.

The founders support education, fair wages, and long-term development projects that directly benefit underserved African communities.

Their values guide everything—from ethical sourcing and fair-trade practices to reinvesting profits into education, village development, and cultural preservation.

Hear What Our Clients Say

Our customers often praise the quality of our pure shea butter and African Black Soap, along with our fair-trade values, gentle formulas, and the positive impact their purchases create.

Yes, we’re trusted by customers who value authentic, traditionally made products, ethical sourcing, and skincare solutions that deliver real results while supporting African communities.