How Your Purchase Impacts Lives

We believe that small amounts of targeted money can make a huge difference in the lives of people in rural West Africa. The African Fair Trade Society uses the profits of our Shea Butter sales to invest back into the education and health care of rural villages. Also, by providing employment for communities, we are giving people a means to provide for their families and not become reliant on government or foreign assistance.

Our Strategic Approach to Community Aid

Malaria takes an African child’s life every 30 seconds. That’s almost 3,000 per day. The following is a quote from the book “The End of Poverty” by Jeffrey Sachs. “Malaria is utterly treatable, yet, incredibly, it still claims up to three million lives per year, mostly young children, about 90 percent of whom live in Africa … Low-cost treatments exist, but they do not reach the poor. These statistics boggled my mind, as does the current estimate that malaria causes up to five billion clinical cases per year. Virtually everybody in tropical Africa contracts the illness at least once a year.”

Efficiently getting aid to people is complex and extremely challenging. Our team is trying to build a system that targets poor people on a small scale and delivers aid to those who are most at risk of disease, malnutrition, or not attending school. Our board members in Senegal have the arduous task of determining the recipients of aid. The process can be broken down into the following steps:

Our board members are responsible for assessing the village of Dakateli and targeting families most at risk of being unable to send their children to school. Their findings are then presented to the board for examination. All members of the board can bring cases related to education and health to the board for examination.

Who has received aid in the past? What was the aid? Was there any abuse of the aid? Did the children attend school once the family received aid? Basically, during this step, we want to ensure that our aid has been beneficial and that no abuse or violation has been recorded.

Review the most pressing issues that the community is struggling with and determine the priorities of the community. We want to ensure that, as a small organization, we can react quickly to the challenges facing rural communities in Western Africa. As a micro-aid donor, we need to be dynamic and agile without being burdened by extensive overhead and administration, due to tackling too many issues and losing focus. Furthermore, we do not want to be redundant. If other organizations can be more effective in providing certain forms of aid, then we would rather tackle areas that are being overlooked but still significant to the health and well-being of these communities.

The most pressing issues are brought to the board for analysis. Each case is examined in full detail, with every member of the board taking part in discussing the validity and priority of the claims.

Once the facts of the case(s) have been presented and analyzed, historical data have been reviewed, and the needs of the community have been taken into consideration, the board votes. Distribution of aid is granted only if a majority of the board votes in favour of the case. All financial disbursements greater than $100 need to be voted on by the Board of Directors.

Read about our process for determining recipients of aid.

Discover Our Range of Collections

Explore our diverse collection of skincare essentials, crafted from African Black Soap, Shea Butter, and other natural ingredients. Each product blends tradition, quality, and ethical sourcing to deliver effective daily care for skin and hair.

African Black Soap

Gently cleanses and detoxifies skin, balances oil production, and helps maintain clear, healthy skin using traditional plant-based African ingredients.

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It helps cleanse, reduce excess oil, and promote clearer, healthier skin naturally.

Yes, it’s made from gentle plant-based ingredients suitable for most skin types.

Pure Shea Butter

Deeply nourishes and hydrates skin and hair naturally, promoting softness, elasticity, and protection from dryness without any chemicals or additives.

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Apply to dry areas daily to moisturize and protect skin and hair naturally.

Yes, its natural, chemical-free properties make it suitable for dry, normal, and sensitive skin.

Shea Butter Soap

7 products

Body Cream

12 products

Natural Remedies for Hair and Skin

10 products

Body Lotion

4 products

Our diverse product range combines tradition, natural ingredients, and ethical practices. Each item nurtures skin and hair while supporting sustainable sourcing and community empowerment, delivering effective, daily care that’s safe, gentle, and environmentally responsible. Contact us today to learn more. 

We offer a wide range of products, including African Black Soap, Pure Shea Butter, body creams, lotions, and natural remedies for hair and skin, all crafted from ethically sourced, chemical-free ingredients.

Our products are natural, effective, and ethically sourced. They support skin and hair health while empowering West African communities through responsible production and sustainable practices.

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Authentic African Black Liquid Soap

This African Black Liquid Soap SK‑0235 blends natural West African skincare wisdom with modern cleansing needs. Made to deeply cleanse and refresh skin without harsh chemicals, it supports a healthier look and feel. Crafted with carefully selected ingredients, it delivers gentle yet effective daily care you can trust. If you want to buy organic black soap, this product is a perfect choice. The key components include:

  • Organic Shea Butter
  • Plantain Skins
  • Cocoa Pods
  • Argan Oil
  • Avocado Oil 

Designed for everyday skin care, this liquid black soap nourishes while removing impurities and excess oil. Its plant‑based formula respects your skin’s natural balance and leaves a refreshed, clean feel without irritation. Ideal for those seeking effective cleansing with natural ingredients and ethical craftsmanship rooted in African tradition.

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Frequently Asked
Questions

FAQ Image

Profits from Shea Butter sales are invested in education and healthcare for rural villages, providing families with opportunities to send children to school and support local communities sustainably.

AFTS follows a strategic, step-by-step process: surveying communities, reviewing historical data, assessing needs, building consensus, and voting to ensure aid reaches those most at risk of disease, malnutrition, or educational barriers.

Board members assess villages, identify families most at risk, and present findings to the board. Cases are reviewed, prioritized, and voted on to ensure fair and effective distribution of aid.

Historical data is reviewed to track previous aid, check for abuse, and evaluate outcomes. Only cases approved by the majority of the board are granted, ensuring accountability and maximum impact.

Customer Say About Us

Supporters praise AFTS for transparency, strategic aid distribution, and meaningful impact, helping children in rural villages access education and healthcare effectively.

Yes, AFTS is highly trusted. Their careful assessment and board-approved aid process ensure funds and resources reach the most vulnerable families.